Customer Experience

How to stimulate digital engagement with customers
In the offline world, organizations build their customer base slowly over time and these customers generally become and stay loyal to the company—unless there’s a major screw up. But that’s…

The End of Fax Britannica! Is a New Paperless Age Coming to Britain’s Public Sector?
On January 1, 2019, Britain’s National Health Service (NHS) made a big digital move – no new fax machines. While this might seem insignificant, the underpinning message is deep: a…